@COMMENT This file was generated by bib2html.pl <https://sourceforge.net/projects/bib2html/> version 0.94
@COMMENT written by Patrick Riley <http://sourceforge.net/users/patstg/>
@COMMENT This file came from Evgeniy Gabrilovich's publication pages at
@COMMENT http://www.gabrilovich.com/pubs.html
@InProceedings{Radlinski:2008:ORR,
  author       = "Filip Radlinski and Andrei Broder and Peter Ciccolo and Evgeniy Gabrilovich and
                  Vanja Josifovski and Lance Riedel",
  title        = "Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach",
  booktitle    = "SIGIR'08",
  booktitle1   = "Proceedings of the 31st {ACM} International Conference on Research
                  and Development in Information Retrieval",
  year         = 2008,
  pages        = "403--410"
}