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@InProceedings{Choi:2010:ULP,
author = "Yejin Choi and Marcus Fontoura and Evgeniy Gabrilovich and Vanja Josifovski and Mauricio Mediano and Bo Pang",
title = "Using Landing Pages for Sponsored Search Ad Selection",
booktitle = "Proceedings of the 19th International World Wide Web Conference",
booktitle1 = "WWW'10",
month = "April",
year = 2010
}