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@Article{Bilenko:2009:IRAreport,
author = "Bilenko, Mikhail and Gabrilovich, Evgeniy and Richardson, Matthew and Zhang, Yi",
title = "Information Retrieval and Advertising (workshop report)",
journal = "{SIGIR} Forum",
year = "2009",
volume = 43,
number = 2,
pages = "29--33",
month = "December"
}